Packaging Sales Consulting

Packaging sales consulting for manufacturers and converters.

The R&B Corp gives packaging plants hands-on sales support and strategic sales consulting in one place. We find the right buyers, help you win their RFQs and build a sales process that keeps accounts for the long run.

Start a conversation Common questions

Where packaging sales break down

Selling packaging is harder than making it.

Packaging is often bought like a commodity. Packaging sales consulting helps your plant sell on more than price, with a clear plan for who to sell to and how.

Price pressure

Material costs move and buyers push back. Your value has to be clear before the quote lands.

Endless RFQs

Quoting everything that comes in ties up estimating and sampling on jobs you may never win.

Open capacity

Idle presses, lines and corrugators cost money. The right accounts keep the schedule full.

Accounts that drift

Good customers go out to bid when nobody is managing the relationship between orders.

Services

Hands-on sales support and strategic consulting.

Most packaging plants need both: an outsourced sales team opening doors with the right buyers, and a sales process that turns those conversations into orders that stay.

Sales support

Hands-on help finding, winning and keeping the right packaging business.

  • Sales opportunities. We put your plant in front of brand owners, CPG companies, co-packers and distributors whose specs fit your equipment, materials and run lengths.
  • Lead generation. Targeted outreach to packaging engineers, procurement and brand teams, built around your end markets and shipping radius.
  • Client retention. Account reviews, reorder follow-through and renewal planning that keep your best customers from going out to bid.

How our lead generation works

Sales consulting

Strategic guidance to make your sales effort more effective.

  • Sales process. A clear path from RFQ intake and the estimating handoff to quote follow-up, sampling and the first production run.
  • Sales strategy. Decide which segments, products and accounts to chase so new business fills open press, line and corrugator time profitably.
  • Pricing & positioning. Protect margin against commodity pricing by selling on quality, service, lead time and total cost.

Industries

Built for the whole packaging industry.

Folding carton and corrugated are our core specialties. We also help manufacturers in other packaging segments find the right opportunities and sharpen how they sell.

Across packaging

Segments we support

Tap a core specialty to see how we approach it, or tell us about your segment.

  • Folding cartonCore specialty: retail cartons
  • CorrugatedCore specialty: boxes and displays
  • Flexible packagingFilms, pouches and bags
  • Rigid plasticsBottles, containers and closures
  • Labels & printingPressure-sensitive and printed labels
  • Paper bags & sacksRetail bags and multiwall sacks
  • Protective packagingInserts, cushioning and void fill
  • Specialty & rigid boxesLuxury, set-up and presentation boxes
  • Glass & metalGlass, cans and metal containers
  • Contract packagingCo-packing and fulfillment partners

Who we help you reach

  • Packaging engineers
  • Procurement & purchasing
  • Brand & marketing managers
  • Operations & plant managers
  • Co-packers & contract manufacturers
  • Distributors

How we work

A straightforward path to growth.

  1. Understand your plant

    Your equipment, materials, run lengths, open capacity and current customer mix.

  2. Target the right fit

    The end markets and accounts where your plant can win on more than price.

  3. Connect & win

    Introductions to the right buyers, then RFQs managed through to the first order.

  4. Retain & grow

    Stay close to the account between orders and grow it into a long-term program.

FAQ

Frequently asked questions

What is packaging sales consulting?

It’s help for packaging manufacturers with how they find, win and keep business: which segments and accounts to target, how an RFQ moves from intake to the first production run, and how to sell on quality, service, lead time and total cost instead of price alone. The R&B Corp pairs that consulting with hands-on sales support.

Can you work as an outsourced sales team or manufacturers’ rep for our plant?

Yes. We can act as an outsourced sales team and manufacturers’ representative for your plant, and the work is hands-on: we identify buyers whose specs fit your equipment, materials and run lengths, reach out to packaging engineers, procurement and brand teams, make introductions and manage RFQs through to the first order. We work out together how that fits alongside your in-house team.

Do you only work with folding carton and corrugated plants?

No. Folding carton and corrugated are our core specialties, and we also support flexible packaging, rigid plastics, labels and printing, paper bags and sacks, protective packaging, specialty and rigid boxes, glass and metal, and contract packaging.

Who do you help us reach?

Packaging engineers, procurement and purchasing, brand and marketing managers, operations and plant managers, co-packers and contract manufacturers, and distributors.

How does an engagement start?

We start by understanding your plant: your equipment, materials, run lengths, open capacity and current customer mix. From there we target the end markets and accounts where you can win on more than price. To begin, use the contact form or email rt@therbcorp.com.

Tell us about your plant.

Share what you make and what you’d like to improve. Call, email or use the contact form and we’ll get back to you.

Start a conversation

Ryan TorresFounder & CEO(954) 803-2975rt@therbcorp.com

Explore