Folding Carton · Core specialty
We help folding carton plants win more of the right work: retail cartons on SBS, CUK and recycled board, sold to the brand teams and packaging engineers who specify them, and kept for the long run.
How we sell folding cartons
Folding carton buyers care about different things than box buyers. We tailor the sales approach to how a carton plant makes money: print, finishing, run length and approvals.
End markets we target
Board grades
The challenge
Board costs move and buyers push back. Your value has to be clear before the quote lands.
Quoting every carton RFQ ties up estimating and sampling on jobs you may never win.
Idle presses and die-cutters cost money. The right accounts keep the schedule full.
Good carton customers go out to bid when nobody is managing the relationship between orders.
Services
The same two pillars we offer every packaging manufacturer, focused on folding carton.
Hands-on help finding, winning and keeping the right carton business.
Strategic guidance to make your carton sales effort more effective.
How we work
Your equipment, materials, run lengths, open capacity and current customer mix.
The end markets and accounts where your plant can win on more than price.
Introductions to the right buyers, then RFQs managed through to the first order.
Stay close to the account between orders and grow it into a long-term program.
FAQ
Paperboard converters that print and convert retail cartons on SBS, CUK and recycled board, for end markets such as food and beverage, CPG and household, pharma and health, beauty and cosmetics, and confectionery.
We position print quality, finishing and shelf impact for brand managers, and specs, tolerances and line performance for packaging engineers. Then we make the case on quality, service, lead time and total cost rather than price alone.
Yes. Our sales process work covers RFQ intake, the estimating handoff, quote follow-up, and keeping artwork, proofs, samples and line trials moving so wins turn into production.
By staying close to the account between orders with account reviews, reorder follow-through and renewal planning, and by working to turn single SKUs into multi-SKU programs and annual supply agreements.
Yes. Corrugated is our other core specialty (see corrugated packaging sales), and we support other segments across the packaging industry too.
Share what you make and what you’d like to improve. Call, email or use the contact form and we’ll get back to you.
Ryan TorresFounder & CEO(954) 803-2975rt@therbcorp.com
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