Packaging Lead Generation

Lead generation for packaging manufacturers.

We find buyers whose specs fit your equipment, materials and run lengths, reach the people who decide, and manage RFQs through to the first order.

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Why fit matters

More leads isn’t the goal. The right leads are.

Packaging lead generation works when it starts from what your plant does best. We build outreach around your equipment, materials, run lengths, end markets and shipping radius.

  • Fewer wasted quotes. Quoting everything that comes in ties up estimating and sampling on jobs you may never win. We focus outreach on buyers whose specs fit.
  • Fill the right capacity. Target the end markets and accounts that fill open press, line and corrugator time profitably.
  • Reach the people who decide. Packaging engineers, procurement and brand teams, not just whoever answers the general inbox.
  • Keep what you win. Account reviews, reorder follow-through and renewal planning so new customers don’t drift back out to bid.

Who we help you reach

  • Packaging engineers
  • Procurement & purchasing
  • Brand & marketing managers
  • Operations & plant managers
  • Co-packers & contract manufacturers
  • Distributors

How it works

From target list to first order.

  1. Define your fit

    Your equipment, materials, run lengths, open capacity, current customer mix and shipping radius.

  2. Build the target list

    Brand owners, CPG companies, co-packers and distributors in the end markets where you can win on more than price.

  3. Reach out & introduce

    Targeted outreach to engineers, procurement and brand teams, then introductions to the right buyers.

  4. Follow through

    RFQs managed through to the first order, then staying close to the account so it grows.

Industries

Lead generation across the packaging industry.

Folding carton and corrugated are our core specialties, and we generate opportunities for other packaging segments too.

Across packaging

Segments we support

The buyers and specs differ by segment, so outreach is built for yours.

  • Folding cartonCore specialty: retail cartons
  • CorrugatedCore specialty: boxes and displays
  • Flexible packagingFilms, pouches and bags
  • Rigid plasticsBottles, containers and closures
  • Labels & printingPressure-sensitive and printed labels
  • Paper bags & sacksRetail bags and multiwall sacks
  • Protective packagingInserts, cushioning and void fill
  • Specialty & rigid boxesLuxury, set-up and presentation boxes
  • Glass & metalGlass, cans and metal containers
  • Contract packagingCo-packing and fulfillment partners

FAQ

Frequently asked questions

What does lead generation for a packaging manufacturer include?

Targeted outreach to packaging engineers, procurement and brand teams, built around your end markets and shipping radius; introductions to buyers whose specs fit your equipment, materials and run lengths; and RFQs managed through to the first order.

How do you decide which prospects to target?

We start with your plant: equipment, materials, run lengths, open capacity and current customer mix. Then we focus on the end markets and accounts where you can win on more than price.

Which packaging segments do you generate leads for?

Folding carton and corrugated are our core specialties. We also support flexible packaging, rigid plastics, labels and printing, paper bags and sacks, protective packaging, specialty and rigid boxes, glass and metal, and contract packaging.

What happens once a lead turns into an RFQ?

Our sales process consulting covers RFQ intake, the estimating handoff, quote follow-up, sampling and the first production run. After that, client retention work keeps the account from drifting back out to bid.

Tell us about your plant.

Share what you make and what you’d like to improve. Call, email or use the contact form and we’ll get back to you.

Start a conversation

Ryan TorresFounder & CEO(954) 803-2975rt@therbcorp.com

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